If you're in your 40s, you have about
14,000 days left.
How many more will you spend living by a picture of yourself you drew at age six?
Because this was never only about money.
It's waking up with a song in your heart. A lightness in your step. Having choices, instead of “I can't.” Getting to do the thing that makes you feel alive inside.
Something you picked up long ago has been making that choice for you. Once you see it, you can change it.
Ride the Dragon
This is for you if you’ve built a good life on the outside, and you know on the inside it’s time for more. It’s your turn now.
No business course. No get-rich plan. No pep talk about trying harder. What’s really been in your way isn’t what you think. I’ll show you on the first evening.
Three live evenings on Zoom. Name the goal you’ve put off for years, and start becoming the woman who can reach it.
New York 11am · London 4pm · Berlin 5pm · Cape Town 6pm · 15 seats
Save my free seat →
“I held everything together for years and still stayed stuck. These are the three evenings I wish someone had given me.”Heidi van Rensburg · Identity & Results Coach
You’re the one who gets things done.At work, at home, for everyone who counts on you.
You know exactly how to be just 1% better in your health, your relationships, the money you earn, and how you look after yourself.
So why don’t you do it for you?
This is no accident.
You know this voice. It sounds just like you.
You picture the bigger life. The higher income. The thing you’ve wanted for years. Then it starts talking. Calm. Sensible. Kind, almost. And it always wins.
- Who are you to want that?
- You’re too old for this.
- People will laugh.
- Just stick with what works.
- Wait until things settle down.
- Maybe next month.
It's been talking for years. Because it sounds like you, you believe it. Over three live evenings, I'll show you where it comes from, and how to stop letting it make your choices.
Meet your dragon.
When you were small, you learned what was safe, what was possible, and what a woman like you gets to have. You didn’t choose it. You just took it in.
Over time, it became a quiet promise: stay safe, stay small, stay where you know.
I call that the dragon. Its only job is to keep the promise. So every time you reach for more, it wakes up. You feel it as doubt. As fear. As “maybe next month.”
Fighting it hasn’t worked. Ignoring it hasn’t either. So we learn to ride it.Once you can, it stops holding you back and starts taking you where you want to go.
Read these slowly. Is this you?
- I keep landing on the same number, year after year, no matter how hard I work.
- I get close to something good. Then I pull back, right when it starts to work.
- I put it off until “next month.” I’ve been saying that for years.
- I’ve bought the course, the book and the journal. I know this stuff. Nothing changes.
- I talk myself out of asking for more. More than once.
- Some nights I lie awake wondering if I’ve left it too late.
- I’ve spent years looking after everyone else: my kids, my parents, my team. Now I want it to be my turn.
If even one of these is you, this was made for you.
Save my free seat →It isn't for you if you want a quick hack, you're waiting for someone to do it for you, or you won't make time to show up.
After three evenings, it finally feels like your turn.
From the outside, your life looks fine. Inside, you know something has to change. This is where it starts.
Right now
- Your income hasn't really moved in years
- You don't know why you keep stopping
- The 2am voice makes the call
- You wait until you feel ready
- You look after everyone else first
- You're tired in a way sleep doesn't fix
What you walk away with
- Why your income keeps landing in the same place. In plain words: what’s really been shaping your money, work and life, however hard you push.
- Your dragon's favourite lines. The exact things it says to stop you, so you catch them the moment you hear them.
- What to do when you feel yourself pull back. One simple thing that keeps you moving instead of freezing.
- The goal you actually want. Not the one you think you should want. The one that lights you up.
- Your first step, with a date on it, for 2027. Toward becoming the woman who can reach that goal.
- 21 mornings with me in your ear. My live-only gift, from 11 to 31 December.
And the bit that's hard to put in a list: you'll feel lighter. You'll stop being so hard on yourself. And you'll know it isn't too late.
Here’s what we’ll do each evening.
Why do I have the results I have?
The Results Code
Your money, your work, your health, your relationships. You’ll see what’s really been shaping them.
You stop guessing.
Why do I stop right when it matters?
The Pull-Back Code
Meet the voice that pulls you back every time you reach for more, and see where it started.
You stop blaming yourself.
Who do I need to become to get it?
The Freedom Code
Name the goal you’ve never dared go after. Then meet the woman who can reach it.
You leave with your goal and your first step, with a date on it.
Come to all three. Each evening builds on the last.
Three evenings in December, or another year at the same number.
Live to 80 and you get about 29,000 days. By your 40s, more than half are gone.
Every year at the same number takes 365 more out of the jar. None of them go back in.
It's free. I ask one thing: show up live, all three evenings.
It's not too late. Not even close.
Those numbers sting. They stung me too. But 14,000 days is about 38 years. More time than you've spent working so far.
-
I'm too old for this.
Your mind can learn new habits at any age. That's how it's made. The old ones only win because no one showed you how to swap them.
-
I've wasted so many years.
Those years taught you what you don't want. That's worth a lot. Most people never get that clear.
-
I'd be starting from zero.
You'd start with everything you've lived, learned and carried. You bring all of it with you.
You can’t get the old days back. But you still get to choose what you do with the next ones.
Here's what will try to stop you on 8 December.
5:40pm
A call runs over. You're tired. Dinner isn't sorted. Then a calm voice says,
“Just watch the catch-up later.”
That's the voice. The same one that's kept you where you are.
Log in anyway. Just by turning up, you’ve already won one round against that voice, and I haven’t taught you anything yet.
What only happens live
- We do the work in the room.The exercises happen live, together. No “I’ll do it later.”
- You hear yourself in other women.Someone will say out loud the thing you've only ever thought. That's often where it cracks open.
- You can ask me.Your question, your life, answered live.
- Live-only gift21 Days with Your Dragon. Three evenings are the start. The real change happens in the weeks after. Most of what we learn is gone by the weekend. The old voice talks to you every morning, and nothing new is there to talk back. So for 21 days, I will. A two-minute voice note from me, every morning from 11 to 31 December. Play it before you check your phone, while the kettle boils, or on the drive to work. A new voice in your head, right when the old one starts talking.One thought and one small step a day. No homework.With you through the month the old voice loves most: holidays, family, and “I’ll start in January.” By 1 January, you won’t be starting over. You’ll already be moving. Shared live on Thursday night only. Not in the replay.
Saved your seat? Lock in all three evenings now.
Treat it like an appointment you'd never cancel. You'll get a reminder 30 minutes before each one.

Hi, I'm Heidi.
I was the dependable one who held it all together. Inside, I was tired and living pay cheque to pay cheque.
In late 2022 an email from Bob Proctor's company landed in my inbox. The price scared me. I said yes anyway.
For the first time, I could see what had been running my life: an old script I’d picked up as a child. And I learned it can be changed.
In these three evenings, I'll help you see yours.
Before you sign up.
On Thursday, I invite a few women into my 26-week mentorship, Frequency to Freedom™. It isn’t sold anywhere else. No pressure. The three evenings are yours either way.
Will this work for someone like me?+
If you’ve tried the books, the courses and the goal-setting, and the life you want still feels out of reach, you’re exactly who this is for. It doesn’t matter what you do for work, how old you are, or how much you already know.
This works on the part of you that decides what you actually do. I can’t promise what you’ll do next. I can promise you’ll see what’s been stopping you more clearly than you ever have.
Is there a catch?+
It’s free, so the only thing you give is your time. Three evenings, 90 minutes each.
On Thursday I invite a few women into my mentorship. You’re free to say no, and the three evenings are still yours.
The bigger risk is the one you already know: another year in the same place.
Is it worth the time and effort?+
It’s four and a half hours in total. That’s probably less than you’ll spend scrolling your phone this week.
And you won’t just sit and listen. You do the work live, so you leave with something real: why your results look the way they do, the goal you’ve never dared go after, and your first step.
What will my life actually look like after?+
Honestly? Three evenings won’t change your whole life. But this will be different:
- You’ll know why your life looks the way it does, and stop blaming yourself for it.
- You’ll hear the old voice when it starts, and know you don’t have to listen.
- You’ll know the goal you really want, and have your first step, with a date on it.
- You’ll have 21 mornings of me in your ear, to keep you going.
The bigger changes, in your money, your work and how free you feel, come from what you do next. The difference is that you’ll finally know where to start.
Is it really free?+
Yes. Save your seat and your Zoom link comes by email.
What if I miss one?+
A catch-up comes to you within 24 hours, so you keep your place. Please use it only if you truly can't be there. The work happens live.
How should I prepare?+
Each evening is 90 minutes. Block two hours, with your camera on if you can and your phone in another room.

Stop saying next month or next year.Start on December 8th.
Be honest. When 1 January comes, that voice will have a whole list of reasons to wait a bit longer.
Start before it gets the chance. Three free live evenings, with a small group of women who get it.
Starts Tuesday 8 December
Live on Zoom · New York 11am · London 4pm · Berlin 5pm · Cape Town 6pm